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Building a website without a plan is like constructing a house without blueprints. Sure, it might look nice—but will it do its job? A strategic website serves your business goals, ...

Five easy ways to help keep your website running smoothly Five things to do right away on your website: 1. Host your site at a WordPress-friendly hosting account that includes up-to-date software (PHP) and ...

These Before & After logo designs illustrate the power of a visual upgrade for your business.   How do you know when it’s time for a logo redesign? Here are ...

Just like your home needs a spring cleaning every year, your website needs one too! Use this guide to “dust off” your site and make sure it’s working hard to boost ...

A landing page is a single web page with a specific purpose — to persuade users to take action. It’s different from your website’s homepage because it is not merely informational – its goal is ...

When you go “behind the curtain” on your website, is it too scary for you to edit?   The Atlanta Westies organization, a club for lovers of West Highland Terriers, ...

Thoughtful event and conference branding can have a huge impact on your event’s success. Great branding: Establishes a recognized, memorable, and familiar look that instills credibility with attendees and donors ...

These days there really is a tool for just about everything. Want to order groceries? Deposit checks to your bank? As they say, there’s an app for that!   In ...

2021 was a tough year and most people are glad to see it end.  But despite last year’s challenges, I can think of at least eight positive things that happened ...

..and helpful ways to fix them!   1. Unclear homepage headline Vague, generic text that mentions your great service or experience without clarifying exactly what you do, who you do ...

Even if (and especially if) you are just starting out or running your business on your own, it’s critical to show up professionally. Your personal appearance, the way you communicate, ...

Successful websites and delicious baked goods require thoughtful planning and quality ingredients.   I love to watch baking shows. Lately I’ve been noticing some of the similarities between baking a cake ...

A new year brings new ideas to consider for your business website. Here’s a list of five trends we anticipate in 2021:   1. Use animation and video to enhance ...

Make it easy for website visitors to understand what to do next.   The messaging on your website’s homepage, and really every page, should be about how you can solve ...

Stay focused, productive, and positive!   For many of us independent professionals, working from home is nothing new. So when COVID-19 hit, we were already set up with a proper work ...

Protect your organization’s most important marketing investment.   Just like your car, your website needs regular “under-the-hood” maintenance to run its best. Here are a few tips to keep your ...

Has your homepage lost that lovin’ feeling? Here are a few recommendations to get your homepage groove back on. 1. Write clear and compelling messaging that speaks to your audience ...

Just as you get your annual flu shot and physical exam, you should also check your website’s health regularly to prevent issues before they arise. Review the list below to ...