Blog

Ten website mistakes that could be hurting your business

..and helpful ways to fix them!   1. Unclear homepage headline Vague, generic text that mentions your great service or experience without clarifying exactly what you do, who you do …

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Simple strategies to help you run with the Big Guys

Even if (and especially if) you are just starting out or running your business on your own, it’s critical to show up professionally. Your personal appearance, the way you communicate, …

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Slice of cake image

Is your website a yummy cake or a stale cookie?

Successful websites and delicious baked goods require thoughtful planning and quality ingredients.   I love to watch baking shows. Lately I’ve been noticing some of the similarities between baking a cake …

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Website Trends in 2021

New year, new website trends

A new year brings new ideas to consider for your business website. Here’s a list of five trends we anticipate in 2021:   1. Use animation and video to enhance …

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Guide Your Website Visitors to Action

Make it easy for website visitors to understand what to do next.   The messaging on your website’s homepage, and really every page, should be about how you can solve …

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10 Tips for Working from Home During COVID-19

Stay focused, productive, and positive!   For many of us independent professionals, working from home is nothing new. So when COVID-19 hit, we were already set up with a proper work …

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Is Your Website Road-Ready?

Protect your organization’s most important marketing investment.   Just like your car, your website needs regular “under-the-hood” maintenance to run its best. Here are a few tips to keep your …

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Show Some Love to Your Homepage this Valentine’s Day!

Has your homepage lost that lovin’ feeling? Here are a few recommendations to get your homepage groove back on. 1. Write clear and compelling messaging that speaks to your audience …

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It’s Time for a Website Wellness Check

Just as you get your annual flu shot and physical exam, you should also check your website’s health regularly to prevent issues before they arise. Review the list below to …

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Don’t Skimp on this Essential Website Element

It Isn’t Very Sexy, But Website Maintenance Is Crucial To Your Website’s Health. You might not realize how important ongoing maintenance is to your website. Like a car oil change …

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When is a Logo like a Laundry Room?

I was working on a logo redesign project at the same time we were renovating our laundry room at home. As a slightly addicted viewer of HGTV programs like Fixer Upper …

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Handy Apps for Travel and Beyond, Developed in Israel

Apps developed in Israel ease the stress of travel. My family recently took a glorious two-week trip to Israel, staying mostly in Tel Aviv and Jerusalem. During our travels, we …

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Does Your Website Need an Extreme Makeover?

If you enjoy watching HGTV like I do, you’ll understand the thrill of seeing the Before and After comparisons. I love it when the Property Bros or Chip & Joanna …

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Productivity Boosters for Your Small Business

Streamlining and automating business tasks can save you time and money. I recently started using these online business apps to run my business. They’re amazing! 1. Harvest. I have a paid …

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Who is Your About Page Really About?

Why your “About” page shouldn’t be all about you. Your About page is likely the most visited, after the Home page. A lot of “About” pages are lengthy odes to Me, …

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Confessions of an Accidental Business Owner

Full disclosure: during six years of art and design school, I never studied business or finance. At the start of my career, I worked in my dad’s large commercial art …

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Is your business branding like a holiday sweater?

Do you find yourself apologizing for your business card, logo, or website? If your current branding feels like putting on that cringe-worthy holiday sweater you drag out of the closet …

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The Magic Process of Logo Design

Recently while starting work on a new logo design for a small business, I was given some simple files with type and color. The client asked me to fine-tune the …

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