Blog

A landing page is a single web page with a specific purpose — to persuade users to take action. It’s different from your website’s homepage because it is not merely informational – its goal is ...

When you go “behind the curtain” on your website, is it too scary for you to edit?   The Atlanta Westies organization, a club for lovers of West Highland Terriers, ...

Thoughtful event and conference branding can have a huge impact on your event’s success. Great branding: Establishes a recognized, memorable, and familiar look that instills credibility with attendees and donors ...

These days there really is a tool for just about everything. Want to order groceries? Deposit checks to your bank? As they say, there’s an app for that!   In ...

2021 was a tough year and most people are glad to see it end.  But despite last year’s challenges, I can think of at least eight positive things that happened ...

..and helpful ways to fix them!   1. Unclear homepage headline Vague, generic text that mentions your great service or experience without clarifying exactly what you do, who you do ...

Even if (and especially if) you are just starting out or running your business on your own, it’s critical to show up professionally. Your personal appearance, the way you communicate, ...

Successful websites and delicious baked goods require thoughtful planning and quality ingredients.   I love to watch baking shows. Lately I’ve been noticing some of the similarities between baking a cake ...

A new year brings new ideas to consider for your business website. Here’s a list of five trends we anticipate in 2021:   1. Use animation and video to enhance ...

Make it easy for website visitors to understand what to do next.   The messaging on your website’s homepage, and really every page, should be about how you can solve ...

Stay focused, productive, and positive!   For many of us independent professionals, working from home is nothing new. So when COVID-19 hit, we were already set up with a proper work ...

Protect your organization’s most important marketing investment.   Just like your car, your website needs regular “under-the-hood” maintenance to run its best. Here are a few tips to keep your ...

Has your homepage lost that lovin’ feeling? Here are a few recommendations to get your homepage groove back on. 1. Write clear and compelling messaging that speaks to your audience ...

Just as you get your annual flu shot and physical exam, you should also check your website’s health regularly to prevent issues before they arise. Review the list below to ...

It Isn’t Very Sexy, But Website Maintenance Is Crucial To Your Website’s Health. You might not realize how important ongoing maintenance is to your website. Like a car oil change ...

I was working on a logo redesign project at the same time we were renovating our laundry room at home. As a slightly addicted viewer of HGTV programs like Fixer Upper ...

Apps developed in Israel ease the stress of travel. My family recently took a glorious two-week trip to Israel, staying mostly in Tel Aviv and Jerusalem. During our travels, we ...

If you enjoy watching HGTV like I do, you’ll understand the thrill of seeing the Before and After comparisons. I love it when the Property Bros or Chip & Joanna ...