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Building a website without a plan is like constructing a house without blueprints. Sure, it might look nice—but will it do its job? A strategic website serves your business goals, attracts the right audience, and helps you grow. Before you dive into design, tech, or templates, take the time to answer these five foundational questions.

Five easy ways to help keep your website running smoothly Five things to do right away on your website: 1. Host your site at a WordPress-friendly hosting account that includes up-to-date software (PHP) and SSL. If you host your site at SiteGround, you receive free SSL and the latest version of PHP. Websites that don’t have SSL (Secure Sockets Layer) installed will

These Before & After logo designs illustrate the power of a visual upgrade for your business.   How do you know when it’s time for a logo redesign? Here are a few real-life  scenarios: You’re starting a new business. You don’t get a second chance to make a first impression. Make a splash with a thoughtful, memorable

Just like your home needs a spring cleaning every year, your website needs one too! Use this guide to “dust off” your site and make sure it’s working hard to boost business.   1. Spruce up your content Clear the cobwebs: Review the content on your site. Take down or adjust inaccurate product/service details or contact

A landing page is a single web page with a specific purpose — to persuade users to take action. It’s different from your website’s homepage because it is not merely informational – its goal is to collect leads and turn visitors into customers. Landing pages are typically simpler and more focused than website pages, and they don’t have any navigation links that

When you go “behind the curtain” on your website, is it too scary for you to edit?   The Atlanta Westies organization, a club for lovers of West Highland Terriers, had an outdated, hard-to-navigate website that was a mystery to try to edit or update. The board members were at the mercy of their external

Thoughtful event and conference branding can have a huge impact on your event’s success. Great branding: Establishes a recognized, memorable, and familiar look that instills credibility with attendees and donors Sets a tone of sophistication, importance, and uniqueness around the event Excites and attracts invitees to attend Creates a visual theme that connects all event

These days there really is a tool for just about everything. Want to order groceries? Deposit checks to your bank? As they say, there’s an app for that!   In addition to the tools that make our personal lives easier, there are also countless tools to facilitate everyday business tasks and free up time to

2021 was a tough year and most people are glad to see it end.  But despite last year’s challenges, I can think of at least eight positive things that happened in 2021 that I’m truly grateful for. First, the personal stuff: 1. My daughter got married (finally, after two postponements due to the pandemic). And

..and helpful ways to fix them!   1. Unclear homepage headline Vague, generic text that mentions your great service or experience without clarifying exactly what you do, who you do it for, and what problems you solve for your customers will lead visitors to look elsewhere for someone who understands them. Make sure your audience

Even if (and especially if) you are just starting out or running your business on your own, it’s critical to show up professionally. Your personal appearance, the way you communicate, and your online presence all send messages to prospective clients. My own small business experience and years of helping small business clients have taught me

Successful websites and delicious baked goods require thoughtful planning and quality ingredients.   I love to watch baking shows. Lately I’ve been noticing some of the similarities between baking a cake and creating a website. Both require attention to a variety of elements – and skimping on any one element can negatively affect both. Here are