A new year brings new ideas to consider for your business website. Here’s a list of five trends we anticipate in 2021: 1. Use animation and video to enhance your site’s user experience. As TikTok videos and Instagram stories have proven, people love moving images and stories. Keep your videos short, friendly and to …
Make it easy for website visitors to understand what to do next. The messaging on your website’s homepage, and really every page, should be about how you can solve your clients’ problem. Whether you offer a product, service, seminar series or membership, the text should lead your reader to an action – for example: …
Stay focused, productive, and positive! For many of us independent professionals, working from home is nothing new. So when COVID-19 hit, we were already set up with a proper work station and routine. What we weren’t used to (or ready for) however, was being homebound with severely limited in-person social and professional contact…with no end …
Protect your organization’s most important marketing investment. Just like your car, your website needs regular “under-the-hood” maintenance to run its best. Here are a few tips to keep your site purring along like a Jaguar convertible on the open highway. Don’t want to handle your own tuneups? Give me a ring. 1. Make sure …
Has your homepage lost that lovin’ feeling? Here are a few recommendations to get your homepage groove back on. 1. Write clear and compelling messaging that speaks to your audience and their needs. Do visitors to your homepage understand in five seconds or less exactly how you will solve their problem? Your message must grab attention right …
Show Some Love to Your Homepage this Valentine’s Day! Read More »
Just as you get your annual flu shot and physical exam, you should also check your website’s health regularly to prevent issues before they arise. Review the list below to keep your site healthy and thriving. 1. Software updates and backups. Many WordPress version, theme, and plugin updates include security patches so it’s important to keep …
It Isn’t Very Sexy, But Website Maintenance Is Crucial To Your Website’s Health. You might not realize how important ongoing maintenance is to your website. Like a car oil change and your annual physical exam, website maintenance ensures that your organization’s most important marketing tool is up and running every single day. What is website …
I was working on a logo redesign project at the same time we were renovating our laundry room at home. As a slightly addicted viewer of HGTV programs like Fixer Upper and Property Brothers, I’ll admit that I love seeing the before and after of a project. As a graphic designer, I live in the land of …
Apps developed in Israel ease the stress of travel. My family recently took a glorious two-week trip to Israel, staying mostly in Tel Aviv and Jerusalem. During our travels, we made use of several mobile apps that took a big bite out of the stress of the unknown. These apps also made it easy to …
Handy Apps for Travel and Beyond, Developed in Israel Read More »
If you enjoy watching HGTV like I do, you’ll understand the thrill of seeing the Before and After comparisons. I love it when the Property Bros or Chip & Joanna take a blah or neglected house and work their magic to bring it up-to-date and increase its value in a huge way. How can you …
Streamlining and automating business tasks can save you time and money. I recently started using these online business apps to run my business. They’re amazing! 1. Harvest. I have a paid account with Harvest, which helps me to quickly create online estimates that look good and make it easy for clients to approve, with just a click of …
Why your “About” page shouldn’t be all about you. Your About page is likely the most visited, after the Home page. A lot of “About” pages are lengthy odes to Me, Myself, and I. Big mistake. Your reader is looking at this important page not to learn all about you, but to learn how you can …
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