The Client:
The Arthritis Foundation, Georgia Chapter helps area patients with a variety of helpful resources as well as fundraising for medical research .
The Challenge:
The Atlanta office needed concept and design help for their annual Crystal Ball fundraiser working within a fairly tight printing budget. The invitation materials serve to encourage attendance at the event as well as contributions.
The Solution:
We created a series of two-color print materials using the butterfly as the visual identifier for the event. Adding a diecut shape to the butterfly wing gave the piece a distinctive look while staying within budget.