The Client:
Community Action for Improvement(CAFI) is a non-profit organization that helps underprivileged residents of several rural counties in Georgia.
The Challenge:
CAFI needed an effective print annual report that would also serve as a fundraising piece. The report needed to clearly explain the financials and programming while addressing the demographics of the people it serves.
The Solution:
Working under some budget constraints, we suggested stock photo images of the clientele the organization serves. We also designed charts and simple infographics inside the report to share how the organization serves the population and how the funds are allocated. The client was thrilled with the friendly yet professional feel of the final printed piece.