The Client:
The Center for Jewish Education and Experiences (CJEE) was an initiative for Jewish high school students in the Atlanta, GA metro area.
The Challenge:
This new educational program needed to establish a brand and identity to help promote its courses and to raise funds for its ongoing programming.
The Solution:
The new logo includes the first letter of the Hebrew alphabet – aleph – as a blue flame image (sitting atop the acronym of the organization). Letters are a mix of capital and lowercase, adding a playful, youth-friendly feeling for this new entity.