The Client:
Flowers for Mom raises funds for and drives awareness of medical research into Alzheimer’s Diseases. The program, sponsored by the Emory University Brain Health Research department, offers donors and those affected by this disease the opportunity to purchase a unique photograph print, to be displayed at the Emory Clinic for Alzheimer’s research.
The Challenge:
The client needed a logo to make the program memorable and drive publicity for this fundraising effort.
The Solution:
The new logo brands the program and adds appeal to donors. The design includes life-affirming flowers and a script typeface to present the program with elegance and simplicity.