The Client:
Graceful Journey is a woman-owned business focused on counseling and advising people who are managing the challenges of caring for elderly and ill loved ones.
The Challenge:
The previous website was very generic and full of stock images that didn’t convey the empathy and expertise of Staci, the founder of Graceful Journey. We wanted to portray her and her services in a compassionate and reassuring manner.
The Solution:
The new website explains Staci’s services in her own voice, with images from her own experiences. The site will grow with her business, with events and other offerings to be added in the future.