Graceful Journey

The Client:
Graceful Journey provides senior care services to clients in the Atlanta metro area. The client guides families who are struggling to navigate care for their elderly or disabled loved ones.

The Challenge:
The client wanted to create a clean, tranquil logo indicating calm and serenity, to reflect the way she helps guide and support families navigating a loved one’s end-of-life journey.

The Solution: 
We selected calming colors and lower-case lettering to lend a warm, comforting feeling to the logo. The logo incorporates a butterfly to illustrate this transformative time in life.