The Client:
Jewish Family & Career Services (JF&CS) of Atlanta offers programs and resources to transform lives. This well-known nonprofit organization helps individuals and families of all faiths to reach their full potential.
The Challenge:
A few years ago, JF&CS wanted to announce their new and improved website and online services and create a visual system of identifying the various programs available to the public.
The Solution:
Using the image of a computer mouse and cord in a heart shape, a campaign called “We’re all Connected” included the introduction of color icons for the various social service programs. We designed an annual report, service directory, and leave-behind informational piece all branded with the same look and feel.