The Client:
Naturally Occurring Retirement Communities (NORC) was an Atlanta-based non-profit organization that promoted senior aging-in-place in several neighborhoods in Atlanta and other cities in Georgia.
The Challenge:
The client wanted the new logo to feel cheerful and urban, emphasizing that “home” can mean many types of physical locations sustained by strong emotional connections.
The Solution:
We created a customized illustration showing different types of dwellings, including apartment buildings and free-standing houses, to reflect the diversity and reach of this urban program.