The Client:
Riley Baker Educational Consulting helps parents and students identify and apply to colleges, boarding schools, graduate schools, and therapeutic institutions.
The Challenge:
Riley Baker’s original website contained out-of-date, inaccurate information. The site wasn’t ranking highly on Google searches and wasn’t optimized for viewing on mobile devices. The navigation was unclear making information difficult to find. Content was presented in long paragraphs instead of scannable sections.
The Solution:
Riley Baker’s new site addresses the needs of the company’s two key audiences – students and parents. The new, welcoming WordPress website includes intuitive navigation allowing students and parents to find information quickly. The new site establishes the team at Riley Baker as professionals and experts in their field. It continues to attract new clients.