The Client:
Southern Girl Bakery is a woman-owned bakery specializing in high-quality, made to order, fresh bakery items.
The Challenge:
The company is starting to sell items online and needed a strong logo and brand identity for packaging, print materials and social media.
The Solution:
The new Southern Girl Bakery logo includes a vintage scalloped-edge border (reminiscent of a bakery doily or plate), a stylized bundt cake illustration, and a clean, retro typeface to establish a friendly, home-style, memorable vibe.