Remember that 2006 chick flick with Matthew McConaughey called Failure to Launch? It’s about a 30-something guy who’s still living at home until his parents hire someone to intervene, to get him to finally move out so he can get on with his life.
It’s sort of like that with putting yourself there, setting up a new or a redesigned website. You’re definitely vulnerable to others’ criticisms and comparisons. But if you wait for perfection, you might never launch. At a certain point, you need to Just.Do.It.
As I tweaked the Nimble Design Team website for the hundredth time, I realized it was time to take the leap and launch it. It didn’t have to be perfect—but it had to be out there. I reminded myself that one of the best things about a WordPress website is that it can evolve and change over time.
Here are a few things I learned along the way, that got me moving ahead to launch:
1. If I wait for the perfect headshot photo, it’s going to delay the website launch. I worked with a professional photographer but we had rainy weather for our outdoor shoot and rescheduling has been difficult. So I used a few of the photos and will replace them as soon as we have the new ones, which will be shot very soon on a nice sunny spring day.
2. The page describing my project packages is a first for me, and it’s something I’ll need to tweak over time. If I had waited for the perfect styling and exact numbers to use, the website launch would be delayed.
3. The text on most pages will be massaged and revised over time, but again, if I had waited for the perfect words, the launch would have been delayed. I worked with a professional web content writer and we revised each page a number of times, but at a certain point, it’s time to just Let It Go and launch the site.
4. As the site evolves, I’ll likely be adding more features and content. The WordPress format allows me, as designer, endless options for adding elements and formatting. I look forward to the journey and to sharing what I’m learning with my clients and colleagues!
It’s hard to see our own businesses clearly and know when it’s time to push the launch button. But I had outside help and you can, too. Want to see if we’re a good fit? Let’s talk.