Just like your home needs a spring cleaning every year, your website needs one too! Use this guide to “dust off” your site and make sure it’s working hard to boost business.
1. Spruce up your content
Clear the cobwebs: Review the content on your site. Take down or adjust inaccurate product/service details or contact information.
Give your blog a shine: Add new content to keep things fresh and interesting for visitors. Are you offering a new service or have a big new idea? Share it in a blog post.
2. Make it faster
Boost your website’s speed: Nobody likes waiting for content to load! One way to make sure your website loads quickly is by optimizing images. This means that your website image files are formatted properly and in the right dimensions and resolution, while keeping them at the smallest possible size.
3. Get found online
Keyword check-up: Make sure your website is rich with relevant keywords that people are searching for. Update meta titles and descriptions, which summarize what users can expect to find on your page, to help boost your site’s SEO (search engine optimization) and rank higher on Google searches.
4. Keep it secure
Lock it down: Make sure your website has a valid Secure Sockets Layer (SSL) certificate to keep your visitors’ information safe.
Update regularly: Keep plugins, licenses, and software up-to-date to avoid glitches and security risks. Delete unused or inactive plugins and themes.
5. Guide visitors to take the next step
Inspire action: Review and update your call-to-action (CTA) buttons and links to align with your marketing goals. Use clear language like “Sign up,” “Download,” “Contact us,” and “Purchase now.”
6. Make it easy for everyone
Welcome all visitors: Ensure your website is accessible to everyone, including people with disabilities. This might involve adding descriptions to images, checking color contrast and using clear fonts on your website.