Ten website mistakes that could be hurting your business

..and helpful ways to fix them!

 

1. Unclear homepage headline
Vague, generic text that mentions your great service or experience without clarifying exactly what you do, who you do it for, and what problems you solve for your customers will lead visitors to look elsewhere for someone who understands them. Make sure your audience understands in 5 seconds or less how you can help them.

2. Invisible calls to action
If your links or action buttons don’t include clear language, are all at the bottom of the page, non-existent, or hard to find, your visitors won’t do what you want them to do. Use clear language and frequent calls to action like Sign up, Donate, and Contact me.

3. Poor quality images
Out of date headshots, fuzzy images, and overuse of stock photos make your site feel impersonal and neglected, which reflects poorly on your business. Paying attention to your site’s appearance shows visitors you care about quality.

4. Hard-to-read typography
Make it easy for your readers to process the information on your site. Correct improperly sized text columns, poor color contrast, and inappropriate font styles.

5. “Mushy” messaging on your About page
While your homepage should speak to your customers’ problems, use the”About” page to demonstrate all the ways you’re qualified to solve them.Add a bit of friendly, personal information to humanize the page, but not too much.

6. Hidden contact information
Make it easy for people to get in touch with you! If your email is missing or your phone number is hard to find, visitors will move on. Also, make sure your business email address and phone number are clickable; this is especially important for mobile users.

7. Out-of-date information
When people come to your site, they expect to see accurate, timely information. Do the services listed on your site reflect the services you provide today? Is your copyright date current? Does your physical address communicate your new location?

8. Neglected, or missing Blog page
Google loves and rewards fresh content with improved search engine rankings. Share a business success story, thank a happy client, share info about a newsworthy trend in your industry. Just adding a few lines of text every so often makes a difference.

9. Slow download speed
Large image files and unnecessary plugins can slow down your site’s load speed, which can now decrease your ranking in mobile searches. You can test your mobile site’s speed here.

10. Site is not mobile-responsive
If your site was created several years ago, it may not display properly for people viewing it on tablets and mobile phones, which now comprises more than half of all website visits. Google’s mobile-first indexing emphasizes that new sites provide an identical experience on both mobile and desktop display.

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