Secure Socket Layer (SSL) is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browsers remain private and integral.

Think of SSL as a sort of bodyguard hanging out to shield your site from unwanted intrusions and paparazzi.

Google has made it clear that in order to get better SEO rankings online, your website URL needs the s in https//:  Eventually, all sites lacking SSL will be marked as “insecure” – not so pleasant! The little green padlock icon next to your website name will become increasingly important as a signal of secure connection. So adding SSL to your site will boost site security as well as search rankings.

Here are a few key things you need to know, and easy steps to ensure that you’re up to date with SSL requirements.

1. Where is your website hosted? WordPress-friendly hosting companies like SiteGround provide SSL certification for free.

2. SSL certification provides security from being hacked, not just when there are credit cards involved. Your readers might be filling out forms with their information and seeing the security installed on your site makes that experience much more reassuring.

3. Google is looking for the following in its search rankings (important for your site’s SEO):

• A mobile-responsive site

• A fast website (small graphics)

• A secure website

There are various types of SSL available, depending on your website needs. If your site handles sensitive information on a form, or if you accept credit card payments on your site, there are higher levels of security available, at different cost levels.

Recently we helped a non-profit client who needed a page on their website with a form for users to fill out with their banking information (routing number, checking account number, etc) to set up repayments on loans provided by our client. For security purposes, we used a third-party form platform called Adobe Sign. Of course the client also has SSL installed on their site, so users can see the little green lock at the upper left corner of the browser bar, and feel secure on the site.

If you have questions about your website and how to get SSL, please contact us.

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